Ad Blockers Will Change How Ads Are Sold | Monday Note

Thomas Schreiber at DNI’s conference  Ad blocking keeps growing and widening the chasm between publishers and advertisers. Media executives no longer hold back, they now openly blame the advertising community  for being too slow to grasp the full extent of the digital advertising problem, they claim the ad industry badly needs a deep overhaul. Last week, I was in Berlin for a presentation of the Digital News Initiative created by Google and a group of publishers (see a previous story on the Accelerated Mobile Pages program). Needless to say, ad blockers was the talk of the town. In a detailed lecture, Dr. Thomas Schreiber, who works with European publishers, exposed the first step of Google’s approach. Unsurprisingly, the search giant will first collect facts. In a wide study to be conducted globally in the coming months, Google will try to ascertain what exactly motivates a web user to install an ad blocker. A (large) unspecified number of people will go through what is called a

Source: Ad Blockers Will Change How Ads Are Sold | Monday Note

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Posted by: Kramer

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